Product Design Director
Jul 2024 – PresentEcoVadis · London & remote
Team
24 · Product/UX/Research
- Led the strategic initiative defining the long-term product vision for the Buyer and Supplier global marketplace experiences to grow ARR (£200M+) and NPS — aligning product and technology teams, roadmaps and tech investment from squad to C-suite.
- Directing an AI transformation across product, design and technology — 3–5x faster design workflows, AI-readiness in the design system, and early experimentation with synthetic users and personas.
- Shifted the practice from execution to outcomes, raising cross-functional collaboration and lifting the team's design maturity and quality bar.
Career break
Jul 2023 – Jun 2024Agreed an exit following a group-wide restructure at Constellation, and took a planned break — family, a house renovation and travel — before returning to full-time leadership.
Group Design & Research Director
Apr 2022 – Jun 2023cinch · Marshall · BCA UK & EU · WeBuyAnyCar (Constellation Automotive) · London & remote
- Defined the overarching experience strategy for Europe's largest vertically integrated car marketplace, owning end-to-end design across consumer selling, trade buying and consumer buying.
- Scaled design through hypergrowth at cinch — one of the fastest-funded startups in UK history — driving a 4.8-star launch for the cinch app, aligning 5 product tribes and 20 squads on one journey, and launching cinchCharge EV charging and integrated online financing.
- Partnered with C-suite and commercial leaders to establish new OEM service offerings, while introducing DesignOps, career progression frameworks and operational standards across the practice.
- Restructured the practice from 40 to 25, converting contractor spend into permanent capability and materially reducing run-rate cost while sustaining delivery.
UX & Product Design Director
Aug 2020 – Jun 2023BCA UK & EU · WeBuyAnyCar (Constellation Automotive) · London & remote
Team
24 · UX/Research/Service
- Led the group's move from 30% to 100% online sales; cut support cases 50%+ through self-service (Click & Collect, key lockers, enhanced trade reports).
- Partnered with the CPO to ship an AI & ML vehicle damage-detection product, opening new services to retain, grow and win group accounts.
- Championed the north-star trade-buying vision org-wide — keynoting senior management events — and launched qual and quant research across all touchpoints with near-real-time CSAT reporting.
Head of UX & Product Design
Apr 2015 – Jul 2020BCA UK & EU · WeBuyAnyCar (Constellation Automotive) · London & remote
Team
24 · built from scratch
- Grew the design org from 2 to 24, embedding design across the entire vehicle lifecycle.
- Launched a trade-buying app now driving 80% of pre-sale engagement (50% of the buyer base within six months), and a dealer appraisal app used by BMW, Mercedes, Ford and JLR.
- Rolled out a headless CMS and brand evolution that lifted small-business conversion 50%, plus a design system with 80% portfolio adoption and the UX Research function.
Head of UX & Design
Dec 2011 – Mar 2015Stan James (acq. Unibet, Kindred Group) · Gibraltar
- Led the launch of the company's first mobile betting app and enhanced sportsbook in the UK, plus a tote betting app in the US.
Earlier
2005 – 2011Website & Creative Design Manager, Stan James · Senior Website Designer & Website Designer, Vasanta Group · Graphic Designer, albanySIGNdisplays