Product Design Director · EcoVadis · London
Jul 2024 – Present- Lead a 24-person design practice — Product Design, UX Design, Visual Design, UX Research and UX Writing — across the full EcoVadis sustainability-intelligence suite.
- Partner with Co-CEOs and VPs of Product on two strategic initiatives across requesting and supplier experiences, driving increased ARR (200M+) and NPS.
- Introduced workflows, principles and frameworks to lift cross-functional collaboration, velocity and design maturity. EcoVadis named a Fast Company Most Innovative company.
Group Design & Research Director, cinch · Constellation Automotive Group · London
Apr 2022 – Jun 2023- Led Constellation's entire 50+ design practice — UX, Visual, User Research, Content Design, Service Design and DesignOps — reporting to the CPO.
- Drove a 4.8-star App Store rating across the first six months of the cinch consumer car-buying app; consistently above 4.5-star product reviews.
- Launched cinch Charge (consumer EV charging) and initiated the end-to-end customer journey map aligning 5 product tribes and 20 squads.
UX & Product Design Director, BCA UK & EU · Constellation Automotive Group · London
Aug 2020 – Jun 2023- Led BCA's 24-person practice (UX, Visual, Communication Design, UX/CX Research, Service Design) for a B2B marketplace trading 1.5M+ vehicles annually.
- Drove the move from 30% to 100% online sales, and cut support cases by over 50% through self-service initiatives like automated Click & Collect key lockers.
- Sponsored a design system team reaching 80% of the product portfolio, and championed the north-star trade-buying experience at C-suite level.
Head of UX & Product Design, BCA UK & EU · Constellation Automotive Group · London
Apr 2015 – Jul 2020- Established, scaled and mentored a team of 24 remote designers and researchers, securing stakeholder buy-in and budget.
- Launched the trade-buying app (4+ App Store rating) — now 80% of all pre-sale engagement — and a dealer appraisal app used by BMW, Mercedes, Ford and JLR.
- Stood up the UX Research function and customer panels, and rolled out a headless CMS that lifted small-business conversion by 50%.
Head of UX & Design · StanJames (acquired by Unibet, Kindred Group) · Gibraltar
Dec 2011 – Mar 2015- Led all design output across StanJames and its international white-label brands — a team of 4 UX designers, 2 visual designers and a creative technologist.
- Led the launch of the company's first mobile betting app and enhanced sportsbook in the UK, plus a tote betting app in the US.
Website & Creative Design Manager · StanJames · Gibraltar
Dec 2010 – Nov 2011- Creative lead across Sportsbook, Casino, Poker, Live Dealer and Mobile, supporting major events from the Grand National to the London Olympics.
Senior Website Designer, Supplies Team Solutions · Vasanta Group · Normanton
Jun 2009 – Nov 2010- Enhanced B2C and B2B ecommerce sites, recruited and led two designers, and integrated new technologies to drive online growth.
Website Designer, FindMySupplies & Caboodle · Vasanta Group · Normanton
Apr 2007 – May 2009- Designed email campaigns, promotions and microsites for brands including Sony, HP, Samsung and TomTom, and managed online content across three sites.
Graphic Designer · albany SIGN displays · Carlisle
Sep 2005 – Oct 2006- Created artwork for vehicle livery, signage, display boards and logos, and built the company's first website.