AI is the biggest shift in how we design and build products in my career. I'm not watching it from the sidelines — I use it daily, build with it, and form my view by doing. My take, in short: AI doesn't replace design judgement, it amplifies the people who have it.
Our long-term product vision, built hands-on in Claude Code as a working prototype — aligning teams and the C-suite around a future experience with AI embedded in the product and powered by MCP connectors, as part of an AI transformation across product, design and tech.
A personal agent with a memory vault that learns me, my team, my stakeholders and my projects — writing my morning brief, prepping meetings and 1:1s, and capturing notes and actions through MCPs. Inspired by Dex, the AI chief of staff from Pendo's CPO, but with design operations and design leadership best practices built into its core.
A few principles that guide how I bring AI into design and product work.
AI amplifies the people with taste and judgement — it doesn't substitute for them. The bar for craft goes up, not down.
The same user obsession applies to AI features as anything else. Useful beats novel; trust, clarity and control matter more than ever.
I form my view hands-on — shipping with AI, not theorising about it. DOX and MCP-powered tooling are how I pressure-test what's real.
Design and product leaders can't delegate understanding AI. We set the standard for how it's used, and where it shouldn't be.
At EcoVadis I'm leading an AI transformation across product, design and technology — identifying where AI can create the most value across the product development lifecycle (PDLC). I'm hands-on building our long-term product vision in Claude Code, using it to align our teams and the C-suite around a future experience with AI embedded in the product and connected through MCP — while building DOX to run the day-to-day.
Before that, at Constellation I drove AI and ML initiatives across the group — including a vehicle damage-detection product that created new revenue streams and increased confidence in both consumer and trade buying. The pattern I keep coming back to: start from a real customer problem, use AI where it genuinely moves the needle, and hold the same quality bar you'd hold anywhere else.
Always happy to talk where AI is heading in design and product.