Design Leadership
at Constellation
Automotive Group.

Eight years building, scaling and leading a design org of 50+ across cinch, BCA, WeBuyAnyCar, Elmo, Marshall and CarNext.

Building a world-class design function inside one of Europe's largest automotive groups.

• UX Design
• UI / Visual Design
• User Research
• CX Research
• Content Design
• Service Design

A portfolio across every segment of automotive.

Each brand brought a different customer, different commercial model, and different platform constraints — but a single design language and research practice held the work together.

Scale and level up.

Upon arrival, the challenge was to educate the business on human-centered design practices, demonstrate value, and scale the org accordingly. I ensured proper staffing across UX, UI, product design, content and UX writing, design systems, design ops and research. Collaborated with peers to create well-defined career paths — and promoted multiple team members into senior and management roles.

Invest in innovation.

Managed design across multiple channels — native iOS and Android, desktop, tablet and mobile. Drove innovation across AI and ML initiatives including vehicle damage detection — developing products and services that generated new revenue streams and increased confidence in both consumer and trade buying.

Increase visibility.

Partnered with executive peers across the company to drive visibility for the design org's work — through monthly exec board presentations, speaking at senior management events, town halls, and wider team events. This created a clear sense of mission, purpose and belonging that the team scaled into.

Deliver impact.

Maintained the group's position as a leader in the competitive automotive landscape — delivering exceptional experiences across multiple verticals, running experimentation across existing B2C and B2B products, and bringing new innovative propositions to market, including cinchCharge.

A design function that became part of how the business thinks.

Multiple flagship initiatives transformed the digital car buying experience. The roadmap was aligned to company-wide objectives. Design became visible at exec level and respected at every level below it.

Defined and operationalised across the org, with multiple internal promotions.

First-class leader who is able to extract maximum performance from any team. Depth of knowledge in UX, design and research makes him the only choice for any organisation that wants to be at the leading edge in this space.

One of the most talented design leaders I have ever worked with. Highly technical across all design disciplines, with a rare entrepreneurial mindset key to the quick development of multiple products we launched as a team.